Work
Abyssal Musings
It's been quite the journey thusfar, and I've many more leagues to traverse. There exists within me but one fear that if I were to stop moving forward, I might drown. It has always been this way.
When I create, often I get pulled into a riptide where the world disappears, threads form of themselves, and I awake hours later only to be weaving something that arose somehow from the infinite blank.
Once I notice the figures in front of me, a somewhat surprised feeling follows, dampened then cooled by the wisdom of my countless descents through such cycles.
As in a mirror, my immediate thoughts seek how to improve what I've created; and while I do feel rewarded, it is my longing to return to the design depths that is the prime mover. Hence, I've been practicing since 1996, with design offering fulfillment without clause.
It is clear that creation, in and of itself, lives as an everlasting sense.
Career Total = 17 years 8 months
Senior UIUX Designer / Product Designer = 8 years 10 months
eGifter = 3 years 3 months, full-time- Estée Lauder = 2 years 2 months, full-time
- Future = 2 years, full-time
- PlayUp = 9 months, full-time
- Binary Event Network = 8 months, full-time
Web Designer / Graphic Designer = 8 years 10 months- Game Revolution = 6 years 2 months, full-time
- Mada Design = 1 year 7 months, full-time
- The Propeller Group = 6 months, contract
- Razorfish = 4 months, part-time
- Deepmile Networks = 3 months, contract
Estée Lauder
Senior UIUX Designer, Platform Designer
Fulltime, June 2019 to July 2021, 2 years 2 months
- Designed a unified, holistic, component driven, quick to implement UIUX design system to power all Estée Lauder internal business applications, numbering over 35 apps in total
- Defined design standards to guide Estée Lauder's full transition from “Legacy Desktop” to a modern “Responsive Web Cloud Based” platform
- My special emphasis was upon iterative prototype design for Estée Lauder's most critical, highest priority internal business applications. Redesigning their core “Research and Development System (RDS)” was my primary responsibility, while handing those designs over for subordinate designers to follow was my secondary
- These demanded deep anticipatory understanding of the workflows of Executive Level Project Stakeholders, Project and Corporate Directors, Lead IT Architects, Lead Scientists, and their most Senior Chemists. Their preferences and ideas were to be understood while identifying, then solving for, their pain points
- Designing templates supporting 1000's of screens across 35+ internal apps into a singular cohesive UX
- Led executive level presentations on design iterations of critical applications. Each UIUX mandate would then ripple through the company, unifying the product across hundreds of developers split among dozens of international teams to ensure key frontend uniformity
eGifter
Senior UIUX Designer, Product Designer
Fulltime, March 2016 to June 2019, 3 years 3 months
- Designed an atomic, component driven design system for product wide implementation across every arm of the company revolving around myriad eCommerce first and third party gift card solutions
- Designed in-house and branded marketplaces, stored value wallets (fiat and crypto), crowd-funded group gifting, gift goal driven registry systems, point reward user incentive systems, value sharing and redemption, and white label versions of every company arm for rapid client adoption
- Clients included Abercrombie & Fitch, Chase Bank, Express, HBO Now, Hershey, Hotels.com, Macy's, National Amusements, Overstock.com, Panera Bread, Target, West Elm, Williams Sonoma, among many others
- Incepted unified frontend design systems leveraging the Bootstrap framework while keeping in accordance with WCAG 2.0 Accessibility Compliance Standards (AA Rating) and expanding upon Google Material Design UIUX principles
Binary Event Network
Senior UIUX Designer
Fulltime, August 2013 to March 2014, 8 months
- Drafted various user engagement & feedback gameplay systems of a predictive stock market financial analysis platform that “gamifies” real-time & ahead-of-time prediction across myriad entertainment verticals represented in-game ranging from Professional & College Sports, television events such as The Grammys & The Oscars, natural forces such as The Weather & The Stock Exchange
- Designed interface flows & graphics for app-wide user experiences in gameplay, reward points redemption for real world + virtual objects, fully interactive & image slideshow first-contact tutorials, menu hierarchies & nesting, gameplay loops & subsystems, sweepstakes buy-ins & cash-outs, push notification pacing, socialized “League” competitions etc.
- Created in-app iconography, slider graphics, and backdrops for featured games, and gameplay functions
- Designed multiple UIUX flows using Balsamiq for rapid iterative prototyping and Photoshop + Illustrator for high resolution drafts & finalsDesigned investor presentation imagery and decks for marketing, partnership, & sponsorship opportunities with companies such as AT&T and Coca Cola.
- Made various printables such as business cards, decks, and promotional items
- Analyzed user feedback throughout the development cycle using user test groups data via TestFlight
PlayUp
Senior UIUX Designer, Game Designer
Fulltime, April 2011 to December 2011, 9 months
- Invented multiple innovative apps & digital products tapping untouched market niches in Social Sports space
- Provided revenue generation models, competitive analysis summaries, design & development documentation
- Generated mathematical algorithms governing thousands of realtime sports statistical data feeds for my software engineering team to code into novel digital products across all major professional sports
- Designed multiple UIUX flows using Balsamiq for rapid iterative prototyping and Photoshop + Illustrator for high resolution drafts & finals
- Designed all graphics for mobile apps to align with the company's visual style in both bitmap & vector for both standard resolution & "retina" mobile displays
- Gave bi-weekly standing presentations to company founders, officers & board members marking overall progress, and incorporating team member suggestions whenever cool, innovative, and feasible
- Designed presentation decks & graphic templates for my marketing team to aid in their meetings with the NY Giants, Philadelphia Flyers, and Comcast
- Designed various print deliverables, web ads, and wrote frontend code to align with product evolution
Future
Web Designer, Product Manager
Fulltime, November 2007 to November 2009, 2 years
- Directed visual design and layouts for scores of new web properties
- Created graphic and UI mockups for upcoming site iterations and designed ads for both print and digital media
- Wrote taxonomies of scores of entertainment websites across myriad entertainment verticals ranging from video games, tech, music, and movies
- Managed multiple teams of content editors, journalists, and bloggers
- Designed ads for both print and web media. Created pixel-perfect web mockups for their UI
The Disinformation Company
Graphic Designer, Game Designer
Freelance, August 2007 to October 2009, 2 years, 3 months
- Created and updated initial Game Design Documentation alongside their CEO, COO, and Art Director
- Wrote up Technical, Budgeting, and Competitive Analysis documents for potential investors
- Created box art, logos, storyboards, pre-alpha game logic systems, and UI mockups
Game Revolution
https://www.gamerevolution.com
Senior Editor, Web Designer, Graphic Designer
Fulltime (on-site) March 2004 to October 2007 + Fulltime (remote) February 2008 to July 20106 years, 2 months
- Expanded the brand into new high-traffic content niches: flash games, movies, and animation
- Co-interviewed and trained new employees including site designers, programmers, and editors
- Redesigned a superior site-wide Information Architecture, new CSS navigation, and UI in a fashion that’s brand-focused and more virally-geared while being low-cost and easy to implement
- Redesigned every channel’s look, feel, and UI to further the brand in this new style.
- Designed editorial imagery, page layouts, Ads and Awards to promote revenue-shared partners
- Played and analyzed hundreds of videogames issued by various software firms for editorial pieces used in Reviews, Previews, Feature Articles, and Blogs
Razorfish
Junior Graphic Designer
Part Time, May 1998 to August 1998, 4 months
- Corrected photography & designed graphics for various web, DVD, and print media for subsidiary product: "Disinformation: Everything You Know Is Wrong"
- Produced images and production templates for television broadcasts
Mada Design
https://www.linkedin.com/company/mada-design
Junior Graphic Designer
Internship May 1996 to August 1996 + Full-time February 1998 to August 1999, 1 year, 7 months
- Aided our Lead Designers in coloration and illustration for comic books, posters, and trading cards, both printed and digital.
- Clients included Marvel, DC Comics, Topps, Ultra, Fleer, Milton Bradley, Hasbro, NERF, among others
- Produced graphics and source file templates in Photoshop, Illustrator, and InDesign
Dive Deeper
Flow further along this current to see more cases
Estée Lauder Product Redesign
Defining The Standard for all critical internal applications
View Project